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Autumn Term
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Audience
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The viewers, listeners, readers or users of any media product
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Camera angle
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The position from which the camera films a particular event or action
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Camera shot
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The framing of a particular event or action by the camera
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Class
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The status of an individual based on his or her social, economic or educational circumstances
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Composition
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The arrangement of elements of a frame in relation to one another and to the whole image
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Editing
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The cutting or assembling of individual shots or sequences into a whole text
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Ethnicity
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The status of an individual based on his or her membership of a particular national or racial group
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Gender
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The status of an individual based on his or her similarities or differences to other men and women in a culture
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Genre
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A category of media product, indicating the conventions used by its producers and the expectations of its audiences
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Institution
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A company responsible for the production of media texts
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Mise en scene
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The arrangement of any visual elements of film construction
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Representation
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The way in which different social groups are constructed by media texts for their audiences
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Sexuality
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The status of an individual based on his or her sexual preferences
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Sound
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The audio qualities of any media text
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Text
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The general term used to describe a media product that is to be studied or understood by an audience
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Textual analysis
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The process of looking closely at media products in order to see how they have been constructed
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Spring Term
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Consumption
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The process of reading, watching, listening or interacting with a media text
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Convergence
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The joining of two or more media companies or technologies to form a new object
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Distribution
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The process of ensuring that media texts are available for their intended audiences
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Exhibition
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The process of displaying media texts for a paying audience
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Hardware
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The technology required for the construction, distribution or consumption of media texts
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Marketing
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The process of raising awareness of media texts among the target audiences
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Production
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The process of constructing media texts
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Proliferation
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The increase in choice either of media texts themselves or of the technology which is required to produce and consume them
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Software
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The programs and applications used in the construction, distribution or consumption of media texts
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Synergy
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Two or more companies or products working together for their mutual benefit
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